In order to do the research, football experts from different countries need to be involved. The interviews will be conducted with football experts and the survey will be conducted with people who are interested in football and who are regular viewers for the FIFA World Cup. It is quite costly matter to go to each country and ask the football experts about the issue and this is quite inconvenient process too. So, the interviews will be conducted via phone or email. The phone numbers and email ids will be collected from the internet or any other sources. The survey will be conducted with local people who are interested in football and who are regular viewers of World Cup football. The secondary data will be gathered from different sources like online sources, books, journals etc.