Executive Summary
The assignment aims at studying and analyzing the feasibility and profitability of venturing into the Indian pet care market and also determines the marketing strategies best suited for launching pet food products, initially, for dogs and cats. India, by all respects, has established the fact that it is the ideal target market for launching the pet care products of an international brand. Indian economy is on a growing spree and has shown growth even in critical times of global recession. Social cultural framework works favorably in evolving a positive outlook towards having pets and caring for their health care and maintenance. However, the market for branded pet food and health care products is confined to the urban areas of the country.
执行概要
该任务旨在研究和分析进入印度宠物保健市场的可行性和盈利能力，也决定了营销策略最适合发射的宠物食品，最初，狗和猫。印度，所有的方面，已建立的事实，它是一个国际品牌推出的宠物护理产品的理想目标市场。印度经济在增长，甚至在全球经济衰退的关键时刻表现出生长。社会文化框架的作品毫不逊色于进化的一个积极的态度对待宠物和照顾他们的健康护理和保养。然而，对于品牌的宠物食品和保健品市场仅限于国家的城市地区。
