The assignment aims at studying and analyzing the feasibility and profitability of venturing into the Indian pet care market and also determines the marketing strategies best suited for launching pet food products, initially, for dogs and cats. India, by all respects, has established the fact that it is the ideal target market for launching the pet care products of an international brand. Indian economy is on a growing spree and has shown growth even in critical times of global recession. Social cultural framework works favorably in evolving a positive outlook towards having pets and caring for their health care and maintenance. However, the market for branded pet food and health care products is confined to the urban areas of the country.