Assignment First

加拿大项目管理学论文代写:选择方案

分析和评价备选方案
缺乏市场信息:最重要的一点,公司应该考虑在进入国外市场是做一个详尽的市场调查。家得宝不理解为什么他们要进入中国,客户群是什么,他们将如何推销产品,他们会供应给中国什么产品。因此,在进入新市场时,公司应该有关于营销的方式、地点和地点。
自己做-我的方法做:通过自然的中国人就像要完成的工作由其他人而不是他们做自己。中国的劳动力便宜是因为人们根本没有动力去做自己的家务事。很明显,中国人会喜欢买房子,但他们永远不会被激励去改善它。因此,一旦公司知道他们不能坚持自己动手的方法,他们就会主动地把“为我做事”的方法纳入进来。
管理团队:本公司有一个积极的和充满活力的管理团队是非常重要的。他们应该对市场有深刻的了解。与家得宝的主要问题是,它未能聘请中国本身,否则情况会是不同的一个管理团队。
不适应:与公司的另一个问题是,他们忘了实施差异化战略。他们在中国市场提供相同的产品,就像他们在美国市场提供的一样。由于缺乏适应新的市场,他们无法在中国市场取得成功。
选择首选方案
最受欢迎的选择是与当地的巨人捆绑,然后向市场推出家得宝产品。这会给公司提供时间来了解当地市场的偏好,进而了解大众的购买模式。当地的零售店将帮助该公司定制其产品,并按中国人民的喜好促销产品。

Analyzing and evaluating alternatives
Lack of market information: The most important point which the company should consider while entering a foreign market is to do an exhaustive market research. Home depot failed to understand the fact why they want to enter China, what is the customer base, how will they market the product and what products they would supply to China. Thus the company should have worker on the how, what and where of marketing while entering a new market.
Do it yourself – do it for me approach: the people of China by nature like their work to be completed by somebody else rather than they doing it themselves. The labor is cheap in China because the people are not at all motivated to do their own chores. It is quite evident that the Chinese people would love to buy a house but they would never be motivated to improve it. Hence once the company knew that they would not be able to sustain with do-it-yourself approach, they would have proactively incorporated the do-it-for-me-approach.
The management team: It is very important for the company to have a proactive and a dynamic management team. They should have deep understanding of the market. The main problem with Home Depot was that it failed to hire a management team for China itself otherwise the scenario would have been different.
No adaptation: Another problem with the company was that they forgot to implement the differentiation strategy. They were offering the same products in Chinese market as they were offering in the American market. They could not succeed in Chinese market because of the lack of adaptation to the new market.
Selecting the preferred alternative
The most preferred alternative would have been to tie up with a local giant and then introduce the Home Depot products to the market. This would have given time to the company to understand the preferences of the local market and then to understand the buying pattern of the masses. The local retail store would have helped the company to customize its products and to promote the products which are as per the preference of the Chinese people.