Assignment First

加拿大心理学论文代写:消费者心理

任何一家公司在任何部门经营的根本目标是通过了解顾客、他们的问题、挑战、机遇,然后面对他们,为顾客创造价值。的问题,面对客户在许多方面体现客户(Peter,奥尔森和格鲁纳特,1999)。问题在于顾客正在经历什么和顾客期望什么。这一差距为公司为客户创造价值提供了机会。谈论产品的价格,这是一个问题,但在一定程度上为客户创造价值往往隔离的价格压力的客户(伯杰Nasr,1998)。
公司明白顾客价值是通过了解顾客而产生的。公司需要深入了解客户的价值观。对于不同的客户来说,价值的定义是不同的,这一点非常重要。此外,当公司认为进入客户的头,这意味着该公司必须建立牢固的关系与客户。
公司还应该采取有助于向顾客传达价值的步骤。这可以通过基于解决方案的销售。这些步骤是:
-公司应保证客户相信他们的产品或服务可以帮助客户在某些或其他方式(克里斯托弗,佩恩&巴兰坦,1991)。
-公司需要通过提出一些事实和数字来支持自己的承诺,这会给客户的头脑注入信心。
-向顾客传达价值,使顾客能够想象产品帮助他们解决问题的方式。
-传达个人价值。例如在泡奶制品的情况下,客户有权诉诸一个更健康的版本的乳制品。

加拿大心理学论文代写:消费者心理

The underlying goal for any company operating in any sector is to create value for its customers by understanding them, their problems, challenges, opportunities and then confronting them. The problems which the customers face manifest the customer in many ways (Peter, Olson & Grunert, 1999). The problem is a gap between what customer is experiencing and what actually the customer expects. This gap serves as an opportunity for the company to create value for its customers. Talking about the price of the product, it is an issue to a certain extent but creating value for the customer often insulates the customer from the price pressures (Berger & Nasr, 1998).
The company understands that the customer value is created by first knowing the customer. The company needs to get inside the head of the customer to have a good understanding of their version of value. It is very important for the company to understand that the definition of value is different for different customers. Also when the company thinks of getting inside the head of the customers, this means that the company has to build strong relationship with the customer.
The company should also work on steps which would help in communicating the value to the customers. This can be done through solution based selling. These steps are:
– The company should promise the customer that their product or the service would help the customer in some or the other way (Christopher, Payne &Ballantyne, 1991).
– The company needs to back its promises by putting forward some facts and figures which would instill confidence in the minds of the customer.
– Communicate the value to the customer in such a way that the customer is able to picture the ways in which the product would help them to solve their problems.
– Communicate the personal value as well. For example in case of Bulla Dairy foods, the customer has an option to resort to a healthier version of dairy products.