With the proliferation of digital communication, the present-age standards of sociability have undergone a radical transformation. While the replacement of face-to-face conversation with online interaction might superficially depict a picture of increasing isolation, renowned Spanish Sociologist Manuel Castells believes otherwise. He postulates the theory that the use of internet and social media has in fact substantially increased sociability, since internet and social media users are known to have higher friends, contacts and are more socially as well as politically active. Therefore, as per him, the network society is a hyper social society and not a society of isolation. Going ahead, this theory is analyzed on the personal front, as well as on the academic front.
Based on the personal and academic perspectives, it would be apt to state that the argument of ‘the network society is a hyper social society, not a society of isolation’ is definitely valid. However what is most important to note is that the emergence of networked individualism. To conclude, the Network Society is a society of Networked Individuals, who need not necessarily be hyper social but are empowered with personalizing and articulating multiple communication channels to meet their exact requirements.