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  本篇論文代寫-愛丁堡毛紡廠集團的戰略舉措講了愛丁堡毛紡廠集團,並深入研究影響該公司內外環境的因素。該報告強調了該公司的業務線,以及集團未來增長戰略的細節。該報告遵循講座中討論的綜合機構框架,並將其原則應用於正在研究的愛丁堡毛紡集團。該報告揭示了EWMG在不同環境下面臨的關鍵問題。它進一步討論了EWMG如何成功地克服了不時遇到的市場和業務挑戰。本篇論文代寫文章由加拿大第一論文 Assignment First輔導網整理,供大家參考閱讀。

  This report is to study the Edinburgh Woollen Mill Group in detail and closely look into the factors affecting the internal and the external environment of the firm. The report highlights the business line of the firm along with details of the future growth strategy of the group. The report follows the Integrated Body Framework as discussed in the lecture and applies its principles to the Edinburgh Woollen Mill Group, the group under study. The report then throws light on the key issues faced by EWMG under different environments. It further talks about how EWMG has successfully managed to overcome the market and business challenges encountered from time to time. In all, this report is a study of the Edinburgh Woollen Mill Group in detail highlighting the various aspects of its business and strategic moves undertaken since inception. When the group is analysed in detail as the study progresses, it shows that Edinburgh Woollen Mill (EWM) is a Langholm-based retailer which specializes in clothing primarily. In addition, it has interest in destination shopping for tourists and unique home wares. It is fully owned by Philip Day, who is a British billionaire based in Dubai. The group was founded in 1946 by Drew Stevenson. It was earlier known as the Langholm Dyeing and Finishing Company. Although the founder of the Group was Drew Stevenson, David Stevenson became the chairperson and the proprietor of the first retail store. Philip Day became the Chief Executive. Back then, the business of the group was to undertake the dyeing and colouring of yarn on a contract basis. It began development into the retail sector in 1970, and the Group inaugurated its first shop in Randolph Place, Edinburgh (Okonkwo, 2016).

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