The assignment is aimed to study the suitability and feasibility of India as a new probable market for introducing pet healthcare products. India’s demography and cultural profile is going under a radical change with time and people here have started keeping pets for security and companionship more than anything else. This has paved the way for a rather alien market, i.e. pet healthcare product market. People are now taking care of their pets, be it dogs or cats, as their family members and are ready to shell out few extra rupees for quality and branded products for their dear pets.
The assignment undertaken is a report to study the market scenario of pet healthcare industry in India and the scope of launching a new range of products in India with special respect to the environmental factors like demography, culture, social, political and legal implications etc. For this study, India has been chosen as the target market as it is one of the most promising countries of the recent times and can proof to be a profitable strategic business decision as the purchasing power of Indians has elevated their standard of living and demand for products and services of international standards.
任务的目的是研究和可行性印度是否适合作为宠物保健产品引入一个新的市场。印度的人口结构和文化的轮廓会随着时间的推移和这里的人们一个激进的变化已开始饲养宠物的安全和友谊比什么都重要。这有一个相当陌生市场铺平了道路，即宠物保健产品市场。人们现在正在照料他们的宠物，它是猫或狗，作为自己的家庭成员和准备掏钱为他们亲爱的宠物的品质和品牌产品的一些额外的卢比。
承担的任务是报告的研究在印度的宠物医疗行业的市场情况和范围在印度推出一系列新产品，如人口，环境因素特别尊重文化，社会，政治和法律问题等。在这项研究中，印度已被选定为它的一个近代最有潜力的国家，可以证明是一个有利可图的业务战略决策为印度人的购买力也提升了他们的生活和国际标准的产品和服务的目标市场的需求标准。
