The challenge for the current news media outlets and broadcasters is keeping up with this technology. In the previous times there were two kinds of technology cultures. It was the traditional back office IT companies. This was similar across all the sectors. The second aspect was the engineering-based newer operation technology that was focused on back end application. Some innovation was made to ensure that the services ran throughout the day. In the current times, this approach is considered to be obsolete. The approach is considered to be a conservative approach that is slow and also expensive to maintain. There is development of agile software development that is used to develop operation technology to a software orientation. Increasingly, all the departments have started to focus on innovation and development.
In the past the news medium outlets took a more controlled approach when they were developing new services and updating the hardware. Now it is not possible. The companies need to adapt and also accelerate their development with the technology. Cost pressure has led to increasing agile entrants and has put considerable strain on the legacy technologies. There is a need to access the cloud infrastructure that is used to reduce the requirement of the hardware, data center and servers.
Apart from this the audiences are provided with a variety of payment options that suit their individual needs. This has enabled the companies to sustain. The audiences are offered bundle packages and promotional codes.