论文代写:零售业的推销理念

论文代写:零售业的推销理念

亚马逊的推销理念吓坏了其他零售商。它的展示、设计和布局都非常吸引人,而且它们能立即向目标受众提供必要的信息。无论是食品营销还是杂货营销,现场和场外营销策略无缝地传递内容,强调竞争力和可负担性与质量。建造了大量的仓库来储存材料,但设计思维策略和通过技术的推广是可持续的。Amazon Go就是他们战略的一个证明。

一旦实现了Amazon Go,它就可以取代传统的零售商,并鼓励人们使用该应用程序进一步简化购物。亚马逊的产品保质期很长,大卖场保证在美国地区销售超过5亿件产品。这个品牌在技术上获得了很大的收益,获得了大量的客户。

论文代写:零售业的推销理念

巴宝莉是一家通过将其零售战略与技术创新结合起来,创造了一场全球革命的时装零售商。巴宝莉最初有一个街头存在,但由于中期的危机而失去了形象,后来,人们认为数字革命可以改变巴宝莉的零售部分(Shackleton, 2016)。通过恰当的技术应用,巴宝莉的计划带来了3个主要成果,以改变零售领域。

1. 社交独特性——自2009年以来,该品牌一直以最佳方式利用Facebook和其他社交媒体,成为一个奢侈品牌和时尚领域的市场领导者。据确认,该公司是第一家通过推特销售该产品的公司。由于客户的理解是彻底完成的,巴宝莉有可能持续与客户接触,没有任何中间滞后。

2. 情境店体验——巴宝莉的首席执行官从来没有失败过发布转变和发人深思的声明,可以创新店内体验。实际上,零售商店里都是大屏幕,t台秀是现场直播的。所有产品都有相应的RFID标签固定(Shackleton, 2016)。视频屏幕展示了工艺、品牌历史以及适合店内顾客的时尚建议。这对独立的零售商是有益的,因为他们可以在有趣和革命性的商店环境中建立这样的环境。产品信息和优惠完全填满了店铺的内部环境。

3.个性化——毫无疑问,巴宝莉利用了一系列技术来帮助客户体验购物体验。例如,该商店配备了一个数字POS系统,用于列出客户详细信息、消费者偏好和购买历史。为销售助理提供平板电脑,协助客户提供相关产品信息。

所有这些原因都清楚地表明,独立零售商需要在技术和客户利益方面进行更新。数字POS对于为顾客提供个性化的服务方式和实现店内体验非常重要(Sokol, 1989)。品牌与消费者的互动是品牌在市场中成功生存的关键。

论文代写:零售业的推销理念

Amazon has rather frightened other retailers through its merchandising concept. The displays, design and layout are ravishing and they instantly crack the targeted audience with necessary information. Be it food marketing or grocery marketing, the onsite and offsite marketing strategies seamlessly deliver the contents with emphasis on competitiveness and affordability with quality. There are numerous in built warehouses to store the materials but the design thinking strategy and promotion via technologies are sustainable. Amazon Go is a testimony to their strategies.

Upon implementation of this Amazon Go, it can replace the conventional retailers and encourage people to ease their shopping further with the application. The shelf life of products at Amazon is productive and the hypermarket guarantees sales of more than 500 million products in the region of United States. This brand has greatly benefited due to the technology and has acquired large volumes of customers.

加拿大代写:零售业的推销理念

Burberry is a fashion retailer that has created a global revolution with its retailing strategy combined with technological innovation. Burberry initially had a street presence and lost its image due to crisis in the mid. Then, it was decided that digital revolution can change the retail segment of Burberry (Shackleton, 2016). There are 3 major outcomes of Burberry’s initiative to bring a change in the retailing segment with a proper application of technology.

1. Social uniqueness – The brand, since 2009, has continued to utilize Facebook and other social media in the best way to become a luxury brand and a market leader in fashion segment. It is identified that it is one of the first to sell the products via Twitter. As the customer understanding is thoroughly done, it was possible for Burberry to engage constantly with the customers without any intermediate lags.

2. Contextual store experience – The CEO of Burberry has never failed to issue transforming and thought provoking statements that can innovate the in store experiences. The retail stores are actually filled with large sized video screens and the catwalk shows are live streamed. All the products are fixed with corresponding RFID tags (Shackleton, 2016). The video screens display the craftsmanship, history of the brand and fashion suggestions to suit the customers in the store. This is beneficial to the independent retailers as they can build such in store environments that are interesting and revolutionizing. Product information and the offers are completely filling the internal environment of the stores.

3. Personalization – There is no doubt that Burberry makes use of a range of technologies to assist customers in their shopping experiences. For instance, the store is fitted with a digital POS system that is meant to list customer details, consumer preferences and purchase history. The sales assistants are provided with tablets to assist the customers and offer relevant product information.

All these reasons make it clear that independent retailers need to update in terms of technologies and customer interests. A digital POS is very much important to give customers a personalized service approach and a fulfilling in store experience (Sokol, 1989). The interaction of brands with the customers is the key to a successful existence in the market.

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