Assignment First

论文代写:苹果iPod MP3播放器市场分析

市场已经细分为iPod MP3播放器的潜在客户和现有客户。重点是确保市场对产品的可用性、功能性和存在性的认识。为了取得这一成就,将使用许多资料来源。此外,一些音乐会将赞助几个类别的音乐,如当代摇滚,乡村和流行音乐的新兴和起义艺术家(Lindgreen, 2010)。还会有一些活动,如春节庆祝活动、州博览会和车展。在活动期间,将收集到丰富多彩的横幅和标志的重大兴趣,同时由特色艺术家宣布。


论文代写 :苹果iPod MP3播放器市场分析

为了提高这款产品的认知度,苹果公司将提供免费从互联网上下载10首歌曲的优惠券。此外,还将提供一些针对现有和新客户的套餐和优惠。这一阶段的采用对于产品的成功营销是至关重要的,使用新产品系列的最佳沟通来源。最初的采用者对这个产品的适用性印象深刻,他们经常成功地向家人和朋友展示产品的功能。随着语音指令在他们的设备上的可访问性,他们的家人和朋友看到的使用可能是购买产品的动机。然而,由于互联网的可访问性和技术技能等原因,向这个目标市场发起销售的机会似乎有限。


论文代写 :苹果iPod MP3播放器市场分析

There has been subdivision of the market as potential customers and current customers of iPod MP3 players. The key focus is on ensuring the awareness of the market regarding the availability, functionality and existence of the product. There will be use of a number of sources for making this achievement. In addition, a number of concerts will be sponsored for several categories of music like contemporary rock, country and pop music by new and uprising artists (Lindgreen, 2010). There will also be a number of events like spring break festivities, state fairs and auto shows. During the events, significant interest will be garnered with colourful banners and signs, while being announced by the featuring artist.



论文代写 :苹果iPod MP3播放器市场分析

For the purpose of enhancing the adoption of this product, there will be provision of coupons by Apple to download 10 songs free of cost from the internet. In addition, a number of packages and deals will be offered for targeting the existing and new customers . This phase of adoption is crucial for the successful marketing of the product with the use of best communication sources for the new range of products. The initial adopters impressed by the applicability of this product often are successful in demonstrating the capabilities of product to their family and friends. With the accessibility of music on their device by the use of speech commands, their family and friends witness the utilization might be motivated for purchasing the product. However, there appears to be restricted opportunities for initiating sale to this target market for a number of reasons like accessibility of the internet and skills in technology.