Assignment First

  本篇論文 代寫-主要的在線媒體講了一個英國的旅遊運營商可以通過有效利用這些不同類型的媒體來宣傳它在澳大利亞悉尼的下一個活動。擁有的媒體,如旅遊運營商的官方網站,可以用於共享有關活動的價格、功能、設施和其他細節信息(Signori和Flint, 2016)。在之前於悉尼舉辦的活動中,旅遊運營商可以利用Facebook和YouTube等免費媒體展示其消費者評論、圖片和視頻。像電視廣告這樣的付費媒體可以用來吸引英國大部分潛在客戶的注意力。本篇論文 代寫文章由加拿大第一論文 Assignment First輔導網整理,供大家參考閱讀。

  Discuss the three key online media types (Chaffey 2012). Choose an event and discuss how the event makes use of these types of media types.

  According to Chaffey (2012) the three types of key online media are as follows,

  Source: Chaffey (2012)

  Paid Media: The paid media could be referred as the media platforms where an organisation has to make investments for getting promoted through search, affiliated marketing approaches or display ad networks, such as print, TV advertisements, etc. (Chaffey and Ellis-Chadwick, 2012).

  Earned Media: Earned media could be referred as PR invested publicity generation approach for a specific brand through to improve brand awareness and recognition among general public or potential customers, for example social media marketing, direct word of mouth, social networks, brand communities and blogs (Ryan, 2016).

  Owned Media: It refers to the promotional media that are owned by an organisation, for example official website, company smartphone application, official social media pages, etc. (Chaffey and Ellis-Chadwick, 2012).

  For example, an UK based tour operator could promote its next event in Sydney, Australia through making effective use of these different types of media. Owned media like official website of the tour operator could be utilised for sharing information about the pricing, features, facilities and other details regarding the event (Signori and Flint, 2016). Earned media like Facebook and YouTube could be utilised by the tour operator to showcase its consumer reviews, images and videos in previous event organised in Sydney. Paid media like TV advertisements could be used for attracting the attention of most potential customers across the UK (Chaffey and Ellis-Chadwick, 2012).