MBA论文代写
1. Research Aims & Objectives
The global beer market is characterized by several players that pose significant competition to each other. Italy is deemed to be the top manufacturer of wine followed closely by France (The 5 best winemaking countries in the world, 2011). Amidst such stiff competition, it is important to analyze the branding strategies of Tsingtao Brewery, China that has contributed to its success. Accordingly, the main research questions which this report addresses are:
1. Determination of the branding strategies of Tsingtao Brewery and its effectiveness,
2. Analysis of the differentiating factors of the brand Tsingtao – whether the differences are real or artificially created through marketing strategies.
3. Scope of development of the brand Tsingtao in future.
The brand is sold across 50 countries, but on account of time and geographical constraints, its popularity in the US market only has been analyzed. As per Gray (2011), the US economy is expected to become the top wine consuming economy in 2011 and accordingly, the US market has been chosen for analysis. The questionnaire method has bee used to obtain answers to the research questions and it has been decided that the questionnaire would be administered electronically to about 500 people to obtain their feedback and perceptions about the Tsingtao brand.
1。研究的目的与目标
全球啤酒市场的特点是几个球员构成重大竞争对方。意大利被认为是顶级制造商酒紧随其后的是法国（5最好的葡萄酒在世界各国，2011）。在如此激烈的竞争，这是重要的分析青岛啤酒中国品牌战略，促成了它的成功。因此，主要的研究问题，本报告地址：
1。测定的品牌战略青岛啤酒及其有效性，
2。分析不同的因素，品牌青岛–是否差异是真实的或人工形成的营销策略。
3。发展范围的品牌啤酒在未来。
品牌销售遍及50个国家，但因时间和地域的限制，其知名度在美国市场进行了分析。根据灰色（2011），美国经济有望成为最大的葡萄酒消费经济在2011，因此，美国市场已被选定为分析。调查问卷的方法已用于获得答案的问题的研究，已经决定，问卷会管理电子约500人获得他们的反馈和看法青岛品牌。
