The analysis suggests that threat from new entrants is high. If Next makes good profits it’s success will attract new players. Thus, the profits of Next will be reduced. Competitive enmity is quite high. If Next raises the rates, there is fast undercutting. There are a lot of retail brands in the market and the competetion is tough. This lowers the prices. The power of the consumer is strong here, which leads to the lowering of prices. The threat of substitution is there, but is not so high (Ansoff, 1965).
分析表明,新进入者的威胁是高的。如果下一个使好利润的成功将吸引新的球员。因此,明年的利润会减少。竞争敌意相当高。如果下一个提高利率,有快速的削弱。有很多零售品牌在市场竞争是艰难的。这降低了价格。消费者的力量强这里,导致价格下降。替代的威胁是存在的,但是不是那么高(安索夫,1965)。
