For example one type of consumer is looking for speed and performance. Another is looking for safety and general spaciousness. These two types of consumers fit in perfectly with our model of Household stages. The consumer looking for speed is most likely a young single. The consumer looking for safety and spaciousness is most likely a person with a family. In the case of family sized cars, young singles do not have a need for vehicles that offer large amounts of passenger space, large engines and high safety ratings. For this reason, they perceive the value of family sized cars to be lower than, say, sports cars. This is why segmentation is necessary. It is essential in figuring out what type of consumer to market to. Segmentation is necessary if we are to market effectively. For family cars, it doesn’t matter much depth or breath the product line has because the basic concept behind these vehicles remains the same. The change in luxury grade or engine power may attract some customers from a different market segment but these cars cater to a very specific market segment. This leads us to implementation. One aspect of implementation is figuring out what aspect of the market you’re going to cater to. Once that is done companies generally declare themselves so that all concerned know that this is the segment of the market that they cater to.
例如，一个类型的消费者正在寻找的速度和性能。另一个是寻找安全和一般的宽敞。这两种类型的消费者融入我们的生活阶段模型的完美。消费者寻找速度可能是最年轻的单身。消费者寻找安全和宽敞的最有可能是一个家庭的人。在家庭的情况下，小型车，单身的年轻人没有为车辆提供大量的乘客空间的需要，大型机和高安全等级。因为这个原因，他们认为家庭的价值大小的汽车是低于，说，跑车。这就是为什么分割是必要的。它指出什么类型的消费者市场是必不可少的。如果我们对市场进行有效的分割是必要的。家庭轿车，这没有多大关系的深度或呼吸因为这些工具背后的基本概念是相同的产品线。在豪华级或发动机的功率可以吸引来自不同细分市场的客户但这些车迎合一个非常具体的细分市场的变化。这使我们实现。实施的一个方面是找出你要迎合市场的哪些方面。一旦完成公司一般都宣布自己使所有有关的知道，这是市场细分，满足他们的需要。
