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美国密苏里大学论文代写:玩具公司

关键的成功因素可以根据他们对行业的定义(Sun,2001),公司的战略,环境的成功因素,或基于组织内部需求的时间成功因素来区分(墨里森,2012)。

新产品开发:新产品开发是一个经典的关键成功因素。在玩具业的国际趋势中,人们注意到,由于家庭中出生的孩子越来越少,他们得到了最好的玩具,尽管价格很高。例如,案例研究指出,孩子们在中国是被宠坏了的玩具时,他们甚至在0-3的范围。在这里,一种基于文化的需求被创造出来,因为祖父母和父母喜欢用玩具宠坏孩子。因此,在玩具行业竞争的一个关键成功因素是他们向市场展示的独特的新产品。

另一个需求是在亚洲创造的,因为家长认为学龄前儿童玩具可以增加孩子的智力。这些家长也知道玩具的作用将在刺激孩子的头脑中发挥作用。那些能创造智力刺激的玩具的公司在这个行业中有很好的市场地位。

再次,父母推迟生育的趋势,并分配更多的时间在儿童事业创造了一个独特的需要。父母想要能帮助解决由于父母时间有限而产生的差距的玩具。

成本:在一个方面,父母有较少的子女或父母有子女时,他们相当安定下来,在他们的职业生涯。这些父母不介意花额外的钱,正如案例研究所指出的,每个孩子都有更大的消费支出。然而,案例研究还显示,单亲家庭的父母需要更便宜的玩具。在这种情况下,可以在成本方面提供一系列玩具的玩具公司会更好。

美国密苏里大学论文代写:玩具公司

The key success factors can be differentiated based on their definition for the industry (Sun, 2001), the strategy of a company, the environmental success factors, or the temporal success factors based on internal organizational needs (Morrison, 2012).

Newer product Development: New product development is a classical critical success factor. In the international trends of the toy industry it is noted that since fewer children are born into families, they are given the best toys possible, albeit the rates are high. For instance, the case study notes that children in China are spoiled with toys when they are even in the 0-3 range. Here a culture based demand is created as grandparents and parents like to spoil their children with toys. Hence a critical success factor for companies competing in the toy industry is the unique and new products that they present to the market.

Another demand is being created in Asia as parents believe that pre-school toys can increase their children’s intelligence. These parents are also aware of the role of the toys will play in stimulating the children’s mind. Companies that can create toys that are intellectually stimulating hence have a good market position in the industry.

Thirdly, the trend of parents postponing having children, and also allotting more time to careers over children has created a unique need. Parents want toys that can help address the gap that is created because of the limits on parental time.

Cost: At one end of the spectrum there are parents having lesser children or parents having children when they are quite settled down with respect to their careers. These parents don’t mind spending extra, as the case study notes greater consumer expenditure per child is created. However the case study also presents that there are single parent households where the parents will need cheaper toys. In this case the toy companies that can deliver a range of toys with respect to costs will fare better.