此外，Uber不提供现金兑换，无需注册账号;需要提供信用卡信息。在旅程结束时，用户被要求支付电子费用，并立即发送电子邮件索要收据，提供交易和旅行的详细信息。正如优步管理部门所说，该业务一直在推动交通领域的极限，创造一种愉快、高效、简单的汽车服务体验(Geradin 2015)。对于司机来说，优步是一种收入流，专业司机可以通过将市中心的形式转化为利润，从而赚取更多的钱。优步的平台使用热图和算法来估计某个特定区域的潜在用户数量。然后，这与城市中几位现在的司机保持一致。Uber拥有分析重要统计数据的能力，例如智能手机应用开放的时间，用来衡量出租车的需求和供应(Schneider 2015)。因此，等待用户的时间更短，同时也可以提高驱动程序的效率。优步必须考虑降低垂直碎片化的水平，因为它与司机有着直接的合同关系。这将有助于整合该行业的横向维度，同时在城市中获得市场份额。该公司还应加大努力，编制广泛的车手和司机行为数据库。这类数据对于Uber的市场制作和定价功能至关重要，同时也确保了Uber的细分市场(Sun and Edara 2015)。通过这些发展，优步公司将确保优步遵守法律法规，同时在推进公共目标和目标方面发挥重要作用。这将有助于公司提高在全球市场上的增长与成功的范围。
Having a workforce of almost 250 employees and still growth, Uber is a company based on technological efforts that offers a free platform of software available for requesting a ride of taxi. At the fundamental core, Uber seeks on aligning the needs of the passengers with the drivers provided. The platform has the ability of tracking GPS coordinates of a user, even if it is not acknowledge by the user as to where he or she is, and in a short period of time, a driver of Uber will be arriving. The user also has the ability of tracking ride, while receiving a confirmation through text messaging on the arrival of Uber driver. From the side of driver, the driver has the ability of hitting a button by his own app stating “Arriving Now”. The driver will never have the direct phone number of the users, but will be able to come in contact with the user (Geradin 2015). The price of Uber services is less than the price of normal taxi services in majority of the international markets and in the entire national market. However, in the phase of extreme demand, like snowstorms and New Year’s Eve, there is an increase in rates by at least 1.5 times to 8 times.
In addition, there is no exchange of cash in Uber as to sign up for an account; there is a requirement to provide information of credit card. By the end of the ride, the user is imposed with electronical charge and immediately an e- mail is sent for the receipt, providing details about the transaction and the trip. As stated by the management authorities of Uber, the business has been pushing the limits in the transportation sector for creating an enjoyable, efficient and simple experience of car servicing (Geradin 2015). For the driver, Uber is a stream of revenue that allows the professional drivers for making more money as they turn the form of downtown as profits. The platform of Uber uses heat maps and algorithms for estimating how a number of potential users may turn out to be in a specific area. This then comes in alignment with several present drivers across the city. Uber holds the ability of analysing significant statistics such as the number of time there is opening of smartphone application for gauging the demand and supply for taxis (Schneider 2015). Due to this, there is a shorter period of waiting for the users, while the efficiency of drivers can be enhanced as well. Uber must consider reducing the level of vertical fragmentation as it is known to be having a direct relationship of contract with the drivers. This will help to integrate the sector in horizontal dimensions while gaining share of market in the city. The company should also increase its efforts to compile wide database of rider and driver behaviour. Such data will be crucial for the market making and price setting functions of Uber, while ensuring to compile a fragmented sector (Sun and Edara 2015). By these developments, the company of Uber will be ensuring that Uber is in compliance with legal regulation, while playing a significant role in the advancement of public goals and objectives. This will help the company to enhance its growth in the global market with higher scope of success.