品牌标识

品牌标识
品牌标识在这个模型的定位是指公司的品牌在终端消费者的想法。要指出,成功的品牌管理策略要求这个定位是独特和创新,这样明显影响的客户。另一方面,品牌形象与每股的收购公司的提供在消费者的心中。市场存在混乱的几个品牌,因此,成功的品牌管理实践要求的品牌价值,这是吸引消费者的想法,满足他们的需求和渴望,延伸到传统观念有关产品特性以及功能。

品牌标识

Brand identity in this model refers to the positioning of the company’s brand in the minds of the end consumer. It is to be noted that successful brand management strategies call for this positioning to be unique and innovative so that a noticeable impact is exercised on the minds of the customers. Brand Image on the other hand pertains to the acquisition of a share for the company’s offering in the minds of the consumer. The market place is cluttered by the presence of several brands and as such, successful brand management practices call for the brand value to be such that it is appealing to the minds of the consumers and meets their needs as well as aspirations that stretch beyond the traditional ideas pertaining to product features as well as functionalities.