PS代写:促销组合推广策略的主要目标
推广策略的主要目标如下:
跨市场扩张
当前市场地位的可持续性
可进入选定的细分市场
为客户提供信息，以区别于服务和产品
增加和稳定销售
在做促销决策的同时，要创造性地集中精力，提高整体盈利能力。在没有支付任何费用的情况下，宣传可以被认为是促进业务的一种重要手段，因此它可以被认为是一种具有说服力的沟通形式，对具有较高的敏感性至关重要。与媒体来源建立融洽关系是宣传的一个重要方面(Proctor, 2014)。这进一步要求公司公关人员与媒体人员保持联系，向媒体人员赠送小纪念品和礼物，并组织新闻发布会。在当今时代，LGD营销已经开始在全球范围内得到显著的普及。为终端用户提供的激励措施，以起到承上启下的关键作用，以促进保险业务的发展。由于保险业务也与实现特定目标有关，因此必须给决策者分配适当的权重似乎具有针对性(Ryals, 2005)。个人销售也具有巨大的意义，因为保险代理人遍布保险业务的各个层次。不同类型的客户沟通方式不同，城乡市场存在较大差异。与城市消费者相比，农村消费者可能缺乏信息或教育。因此，Medibank的业务应该选择相应的代理。
PS代写 :促销组合推广策略的主要目标
The key objectives of the promotion strategy are as follows :
Expansion across the market
Sustainability of current position in the market
Accessibility of selected market segments
Provision of information to the customer in order to different between services and product
Increment and stabilization of sale
While making decisions related to promotion, Medibank should be concentrating creatively for the enhancement of its overall profitability. Publicity can be considered as a significant device for promotion of business in the absence of any payment made, and hence it can be considered as a persuasive form of communication crucial to bear a higher level of sensitivity. Development of rapport along with the sources of media is a crucial aspect of publicizing (Proctor, 2014). This further necessitates that the officers of public relation of the company should be maintaining contacts with the personnel of media, offering small memento and gifts to them, and organizing press conference. In the current era, marketing through LGD has started to gain significant popularity all across the globe. Incentives provided to end users in order to take up the policy to play a crucial role, in order to promote the business of insurance. As the business of insurance is also in relation to achieve a specific target, it seems to be have pertinence that there must be assignment of due weightage to the policymakers (Ryals, 2005). Personal sale is also of huge significance, as agents of insurance are spread across each and every level of the insurance business. Different types of customers communicate differently, and there are major differences in the rural and urban market. Rural customers might be uninformed or un-educated in comparison with the urban customer. Hence, the business of Medibank should be making selections of agents accordingly.
