奢侈品销售
接下来还提供了众多的独家品牌,如妮可,妮可•米勒(妇女穿正装休闲服装)、LeTigre(青少年和年轻人的服装),Olsenboye(初中)和非现实性,Bisou Bisou(当代妇女运动)。总的来说,下一个(库珀,2008)的私人和独家品牌年度净销售额约占50%。下被投资于独家品牌“更好”和“最佳”自2007年以来价格区。一个例子是英国生活,我们看到吸引购物者的拉尔夫•劳伦品牌由迪拉德公司和梅西。通过其与丽诗加邦公司成功的伙伴关系。
第四,增加品牌知名度,赞助更多的事件,培养品牌认知度,修订营销策略和检查所有营销过程将提高和稳定金融环境下。第五,公司必须重新审视其价格,因为它是与来自世界各地的公司竞争。价格将在未来成为一个重要的考虑因素,价格竞争将成为未来密集。
下一个Plc是奢侈品销售公司。的衣服的价格都是非常高,是不可能的一个中产阶级的人买衣服行从明年。质量管理,与同行相比,下一个Plc。仍然不能达到效率管理其产品的质量。缺乏多样性;Plc。缺乏多样性主要是新豪华的阵容。
奢侈品销售
NEXT also offers numerous exclusive brands such as Nicole by Nicole Miller (women’s dressy casual apparel), LeTigre (juniors and young men’s apparel), Olsenboye (juniors), and Fabulosity and Bisou Bisou(contemporary women’s sportswear). Collectively, NEXT’s (Cooper, 2008) private and exclusive brands account for approximately 50% of annual net sales. NEXT has been investing in exclusive brands for its “better” and “best” price zones since 2007. An example is UK Living, which we see appealing to shoppers of the Ralph Lauren brands carried by Dillard’s Inc. and Macy’s. Through its successful partnership with Liz Claiborne Inc.,
Fourth, increasing brand awareness, sponsoring more events which would foster brand recognition, revised marketing strategy and check for all marketing processes will improve and stabilize financial conditions for NEXT. Fifth, the company must revisit its prices, since it is competing with the companies from all over the world. Pricing will become an important consideration in the future and the competition would become price intensive in the future.
NEXT Plc is a luxury selling firm. The clothes are priced very highly and it is not possible for a middle class person to buy a clothing line from NEXT. Quality Management; compared to its counterparts, NEXT Plc. still could not achieve efficiency in managing the quality of its products. Lacks diversity; NEXT Plc. lacks diversity in its lineup of mostly new luxury lines.
