受访者的年龄的调查一直在下面图中所示。从这一点,可以得出的结论是,受访者着重从年龄18 – 30年的类别以及超过50年。的反应是不存在的青少年群体。
青岛啤酒是啤酒行业标志性品牌,品牌也定期消耗。根据调查的结果,每一个被调查者声称消费啤酒虽然缺乏相似的消费模式的各种组织。显著差异在人们的消费频率在年龄18 – 30年的类别以及个人超过55岁。性别差异是可以忽略不计的消费模式女性和男性受访者几乎相似。以下图描绘了消费模式是报告的样本调查对象:
The questionnaire had been electronically administered to a significantly large sample (that too in an unbiased and random manner), and only 50% of the total target sample to whom the questionnaires were sent reverted back. Accordingly, the non-respondents have been ignored for the purposes of analysis and the sample size for research is estimated at 250. As Tsingtao Beer is a global brand, it implements the strategy of wide differentiation of its products in the market and has not invested its resources to cater to a particular consumer segment only. The products of the beer major have been targeted to consumers of all ages, located across all locations, and any biases in sample selection were absent.
The age profile of the respondents in the survey has been depicted in the following graph. From this, it can be concluded that the respondents were majorly from the age group category of 18-30 years as well as greater than 50 years. The response was not present from the group of teenagers.
Tsingtao Beer is an iconic brand in the beer industry and the brand is also consumed on a regular basis. As per the results of the survey, every respondent claimed to consume beer even though there was a lack of similarity in the consumption patterns of the various groups. Significant differences were noted in the consumption frequency of people in the age group category of 18-30 years as well as individuals aged above 55 years. Gender differences were negligible as the consumption patterns of the female and the male respondents were almost similar. The following graph depicts the consumption patterns which were reported by the sample respondents: