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swot analysis代写:市场竞争中的商业理论

在当前激烈的市场竞争中,企业组织在确立股东的长期价值、努力成为负责任的企业公民的同时,也高度致力于可持续发展。全球普遍认为,实现这一目标的唯一途径是将环境、社会和经济行为准则纳入企业战略(约克,2009)。此外,全球扩张最终增加了具有不同社会经济体系和文化的企业的参与。随着这些巨大的发展,伦理思考具有巨大的意义。因此,建立有效的道德文化对于任何企业的财务、增长和声誉都是不可或缺的。伦理通过吸引最优秀的人才和建立关键利益相关者之间的信任来帮助建立品牌(Tassabehji, 2007)。

然而,关键的挑战在于确定商业道德的上限或最大限度。由于这一概念的性质,商业伦理可以被看作是围绕着经营和哲学的困难。

对于上述讨论,可以提出两个论据。首先,除了利润最大化,董事和公司高管没有适当的资格做任何事情。商业人士有赚钱的专长,但不能指望他们成为社会政策方面的专家。他们缺乏解决复杂社会问题的培训和视角,这是社会服务机构和政府的主要期望(卡内基,2003)。其次,从更根本的角度考虑,公司高管和董事除了增加企业价值外,没有其他任何权利。将公司资金用于培训长期失业人员或者将排放降低到法律规定的限度以下的,应当向客户、员工和公司所有人征税,以实现社会目的。但是,他们也不拥有将其他资金用于社会福利项目的权利(York, 2009)。相反,个人业主可以考虑按照自己的意愿以任何方式使用企业资金,而聘用的经理和受托人则没有这种特权。如果他们把公司的钱贡献给社区发展或艺术,就有动机增加利润,也许是通过吸引更好的员工或改善公司的形象。如果他们在其他社会问题上做出了重要贡献,他们就可以自由地加入公民企业,并按自己的意愿捐出最多的钱(Brown, 2004)。

swot analysis代写 :市场竞争中的商业理论

In the current highly intensified market competition, business organizations are highly dedicated to be sustainable as they establish long- term value of shareholder and try to be a responsible corporate citizen. It is a global belief that the only way of achieving this is by the incorporation of environmental, social and economic codes of conduct into the strategy of business (York, 2009). In addition, global expansion has ended up increasing the involvement of businesses with different socio- economic systems and cultures. With such massive developments, there is huge significance of ethical consideration. Therefore, the significance to build an effective ethical culture is integral to the finances, growth and reputation of any business. Ethics helps in building a brand by the attraction of best talent and creation of trust across the key stakeholder (Tassabehji, 2007).
However, the key challenge lies in identifying the upper or maximum limit of ethics in business. And due to the nature of this concept, business ethics can be seen as surrounded with operational and philosophical difficulties.
Two arguments can be placed for the above discussion. First, directors and corporate executives do not have the appropriate qualification to do anything apart from maximizing profits. Business individuals have expertise to make money and cannot be expected to be experts in social policy. There is a lack of training and perspective in them for addressing complex social issue, which are the key expectations from social service agencies and governments (Carnegie, 2003). When considering more fundamentally, secondly, corporate officers and directors do not hold the right of doing anything apart from increasing the value of the business. If they make investment of company funds for training the chronically unemployed population or reducing emission below the limits set by law, taxes are levied upon the customers, employees and owners of company for the accomplishment of social purpose. However, they also do not hold the right of spending the money of other on projects of social welfare (York, 2009). On the contrary, sole proprietors can consider spending their business’ money in any manner as per their will, while hired managers and fiduciaries do not hold such a privilege. If they make contribution of corporate money to community development or arts, there can be a motive to increase profit, perhaps by the attraction of better work force member or improvement in the image of the company. If they make key contribution in other social issues, they have the freedom of joining civic businesses, and donating maximum money as they want (Brown, 2004).