Weibo offers benefits not only to individual users but also to different organizations in China. Various organizations have created their pages on Weibo and these organizations advertise their product on these pages. This also helps to various consumers in a way that they are updated about the various products and services. They do not have to visit market to know about the latest technology and products. Social networking has also started a sense of competition between different organizations on the Internet. Many companies keep on updating their pages so that it is visible to people. Companies now also look to increase the number of people who visit their pages. Organization’s pages helps consumers in buying decision, consumers can compare different products over these Weibo pages. Companies can tell the unique features of their products on these pages. Weibo has offered a powerful tool for online marketing and different organizations are trying to capitalize on this tool. Discussing about the pros and cons of Weibo, it can be said that obviously Weibo is a powerful tool for online marketing that can be used not only by Chinese companies but also by foreign companies who are trying to establish themselves in China. Obviously Weibo is a vital tool for any marketing department of any organization, however it is also a fact that this tool must be mastered, to be used effectively.
In everyone’s daily life Weibo offers more than just connecting with friends. It brings people of different cultures together; it brings people of different races and communities, sharing common beliefs, together. People start connecting with each other based upon their common interest; this interest can be anything from music, literature to sport. It also allows connecting with different people at a time. People connect with each other and they relate with each other on the basis of common ideas and principles, people with common ideas come together. Weibo provides them a platform to discuss their problems. Sharing is another thing that has been possible with Weibo. Sharing your images that you have clicked jut minutes before is possible with Weibo. People can share their images and videos with their friends.