微软公司的商业策略
微软的商业策略与内部和外部因素的影响和技术驱动的。能力管理的来源是其管理结构和监督所示。这是一个挑战有望在这个快速变化的世界。微软公司全球软件从行业力量领导人正面临着许多挑战。但在上述分析我们发现,它们是迄今为止能够保持与反对派保持领先地位,在早期,大努力成为行业的领导者。作为一个领导者微软公司成功地创建一个锁定通过设置行业标准。在PESTEL分析我们知道,技术是最影响宏观环境因素。微软的策略是通过解释鲍氏时钟作为混合策略。站的分化和低价格的详细策略。这里的价值链也被用作一个有用的工具来找出微软公司的战略能力。核心竞争力是微软的策略有关。找到可持续的战略能力。证明微软的能力资源的战略能力的人、技术、资金和信息。
然而,建议公司必须将其能力和专业知识转化为新的业务线,它没有或更少的存在。微软没有在网络空间,因此公司可以开发新技术在这一领域。日益增长的移动应用程序和操作系统和各种数字设备是公司的地区可以建立战略联盟或开发自己的产品竞争力。网络空间可以有针对性的公司作为一个新的业务部门,它没有意义。增加全球的教育水平和商业环境创造了一个巨大的对个人电脑的需求。盗版一直认为是主要因素,影响公司的销售。进入中国市场,公司可以专注于开发软件和应用程序以低成本在中国员工的成本低。这可能导致微软以更便宜的价格提供产品和软件全球庞大的客户基础。
微软公司的商业策略
Business strategies of Microsoft are influenced with internal and external factors and technology driven. It’s capability of managing the sources is shown in its managerial structure and supervision. It’s a challenge to be on track in this fast changing world. Microsoft Corporation, a global software leader is facing many challenges from industry forces. But in above analysis we find that they are so far capable to remain and keep ahead against opposition, by get in early and big strive to become the industry leader. As a leader Microsoft Corporation successfully create a lock-in by setting the industry standards. In PESTEL analysis we understand that Technology is the most influencing Macro environmental factor. Microsoft strategy is explained through Bowman’s clock as a hybrid strategy. Both stands of Differentiation and intended strategy for low price are detailed. Here Value chain is also used as a useful tool to find out the strategic capabilities Microsoft Corporation. Core competence is well associated to Microsoft strategy. Strategic abilities are found sustainable. It is proved that Microsoft had the capability to resource the strategies by abilities of people, technology, funds and information.
However, it is recommended that company must transform its competence and expertise into new line of business where it has no or less presence. Microsoft has no presence in internet space and thus company can develop new technologies in this area. Increasing growth for mobile applications and operating systems and various digital devices are the areas where company can built strategic alliances or develop their products to be competitive. Internet space can be targeted by the company as a new line of business where it has no significance. Increasing education level across the globe and business environment has created a huge demand for personal computers. Piracy has been considered as the major factor that is affecting company’s sales. Entering into Chinese market, company can focus on developing software and application at low cost as in China employee cost is low. This could lead Microsoft to offer their products and software at more affordable price to its huge customer base across the globe.
