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温哥华代写:市场营销的一些关键原理

市场营销中的AIDA模式被营销人员视为提高传播策略的重要手段。AIDA的一个重要方面就是愿望方面。沟通策略的制定是为了确保消费者对产品或过程的需求。当消费者想要产品和过程时,他们就会投资。他们会购买它作为拥有产品的一种方式。如果是这样的话,那么市场理论中提出的消费者可以自由行动的观点是不正确的。这就好像消费者在选择方面受到了限制,在模式和提供的选择上受到了限制,他们最终选择的只是一个选择。从欲望中诞生,就好像消费者被迫做出了选择。在这种背景下,许多其他研究人员开始质疑传统营销的立场,甚至认为营销正变得不道德。因此,对市场营销有了一种基于批判理论的理解,这种理解很快就被理解为批判营销。

温哥华代写:市场营销的一些关键原理

有趣的是看关键营销的概念,以及它如何出现,因为关键营销与营销的规范形式并不关注如何提高营销达到一个消费者,而是专注于周围其他方面营销影响超过一个单一的消费市场。仅就一个消费者群体而言,效用价值并不是这里的重点,而是考虑到每个人。因此,关键营销学派试图联系利益相关者的不同部分,以帮助社会和营销人员在营销中坚持更人道的做法。

温哥华代写:市场营销的一些关键原理

AIDA in marketing is more often viewed by marketers to improve their communication strategies. An important aspect of AIDA is the desire aspect. The communication strategies are formulated to ensure that consumers desire the product or the process. When the consumer desires the product and process, then they would invest in it. They would buy it as a way of owning the product. Now if this was the case, then the argument presented in marketing theories that the consumer is free to act as they want is not true. It is as if the consumer is constrained with respect to choices and delimited in patterns and the offered alternatives, based on which they end up selecting something to just make a choice. Born out of desire, it is as if the consumer is pushed into a choice. In this context, many other researchers started questioning the standpoint of traditional marketing even to the point of arguing that marketing was becoming unethical. Hence, there was a critical theory based understanding of marketing, and this soon came to be understood as critical marketing.

温哥华代写:市场营销的一些关键原理

It is interesting to read the concept of critical marketing and how it came into existence because critical marketing unlike the normative forms of marketing does not focus on how to improve marketing to reach a consumer, but instead focuses on other aspects surrounding marketing that affects more than one single consumer segment. Utility value for one consumer segment alone is not the focus here, rather everybody is considered. In thus connecting to differentiation sections of stakeholders, the school of critical marketing attempts to help both society and marketers to adhere to more humane practices in marketing.