沃尔玛在不同国家所面临的机遇和挑战
在英国ASDA零售行业的方法是不同的,因为英国最大的客户群。通过收购ASDA沃尔玛长大了完整的网络在整个英国和提供非食品产品和服务。在其他国家也很环境不同,所以公司的主要功能,找出客户的观点和可用资源,这样可以减少成本。
在中国公司的主要挑战是说服当地的企业,出售他们的产品在中国市场的存在。沃尔玛在中国然后有政治问题在中国市场不接受美国公司在中国但最后得到接受。由于大量的客户目前在中国,沃尔玛有一个巨大的市场与良好的价格和客户为自己的市场随着中国产品。
在加拿大的难度不一样的中国,但问题是开放的特许经营。很难找到有能力的人建立特许经营。
沃尔玛的问题在不同国家的政治和市场风险。政治风险是由于不同的因素为国家担心客户的选择。还进出口税收增加创建问题,导致产品价格高,它失去了客户。但在其他国家有机会得到客户的数量和巨大的市场。沃尔玛公司还注意到的时机进入其他国家的市场需求。
因此,可以观察到有一个在其他国家设立业务风险以及市场利润也因为大量的客户。即使价格高,这将给公司的利润。
沃尔玛在不同国家所面临的机遇和挑战
In United Kingdom the approach is different because of ASDA retail industry which has the largest customer base in United Kingdom. By acquiring the ASDA the Wal-Mart has grown up the complete network in the whole United Kingdom and supplied also the non-food products and services. In other countries also the environment is very much different so the company’s primary function to find out the customer’s view and available resources present there so that the cost can be reduced.
In China the company’s main challenge was to convince the local ventures so sell their products and make the presence in the Chinese Market. Wal-Mart then got the problem of the politics in China as the China market was not accepting the USA based companies in the country but finally it got accepted. Due to the large amount of the customers present in China the Wal-Mart got a huge market with good prices and customers for their own market along with the Chinese products.
In Canada the difficulty was not much as of the China but the problem was of getting the franchises to be open there. It was hard to find the people who are capable of establishing the franchises there.
The problem that the Wal-Mart got in to the different countries was of political and market risk. Political risk was caused by the different factors as the countries were worried about the customer’s choice. Also the import and export taxes increase creates the problem and result in the high product price and it loses the customers as well. But in other countries there is a chance of getting the number of customers and huge market. The Wal-Mart company also noticed the timing of the market for entry in other countries as per the requirement.
Therefore it can be observed that there is a risk in setting up the business in other countries as well as the market profit too because of getting the large volume of the customers. Even if the price is high this will give the profit to the company.
