星巴克一个了不起的成功故事,咖啡行业的领导者在过去几年。不仅仅是销售的咖啡,它的售价为星巴克的“咖啡体验”。该公司已经能够传达他们的信息,使命和愿景给他们的客户,帮助他们在追求一个关系营销的策略。公司对待客户是优质客户,让他们为他们的产品收取溢价。 星巴克的快速扩张导致不幸的是一些严重的问题。该公司已与星巴克品牌的商品化,因为一系列的决策所必需的业务快速增长。回到得分,被聪明努力的时间,金钱,和资源,推动创新,做事情需要再次区分星巴克和其他所有人在未来是商业成功的关键。 星巴克是咖啡本身的主要景点。他们一直提供最好的咖啡世界各地的许多年。咖啡有最高的质量标准。他们已经能够保持质量的标准与大量的努力,他们的工作人员。星巴克的咖啡买家员工旅行全世界,选择最高质量的bean。这些bean选择通过道德的交易,因为他们从农民自己买而不是封建领主。这些bean选择来自世界各地,主要来自拉丁美洲、非洲和亚洲。一旦选择优质的咖啡豆,他们到达烘焙工厂,一个专家小组平衡所需的原料生产世界上最好的咖啡。星巴克提供30多个混合咖啡。提供最具有生产力的品种无疑是阿拉比卡咖啡的溢价。
Starbucks has an amazing success story and has been the leader in the coffee industry for the past few years. It’s not just the coffee that sells; it’s the “Coffee Experience” which sells for Starbucks. The company has been able to convey their messages, missions and vision to their customers which have helped them in pursuing a relationship marketing strategy. The company treats its customers as premium customers which allow them to charge premium prices for their products. The rapid expansion of Starbucks leads unfortunately to some serious problems. The company has to fight with the commoditization of Starbucks’ brand because of a series of decisions which are necessary for the rapid business growth. Getting back to the score, being smarter in efforts of time, money, and resources, pushing innovation, and doing things necessary to once again differentiate Starbucks from all others are the keys for business success in the future. The main attraction of Starbucks is the product Coffee itself. They have been serving the best coffee of the world over a number of years. The coffee there is of the highest standard quality. They have been able to maintain the standards of quality with a great deal of efforts of their staff members. The coffee buyers are the employees of Starbucks who travel worldwide and select the highest quality of beans. These beans are selected through ethical trading, as they are bought from the farmers themselves instead of the feudal lords. These beans are selected from all over the world, mostly from Latin America, Africa and Asia. Once the high quality beans are selected, they arrive at the roasting plants where a team of experts balance the required ingredients which produce the World’s best coffee. Starbucks is offering more than 30 blends of coffee. The most productive variety being offered is undoubtedly the premium Arabica coffees.