学院论文代写:捷星公司的战略选择

学院论文代写:捷星公司的战略选择

它广泛地暗示,该公司需要改变可交付的服务,以增加和利用品牌的存在。为此,公司需要确保他们分两个阶段参与。第一阶段是创建一个利基消费者基础,然后扩张。澳洲航空公司创立Jetstar是为了挽回失去的消费者。捷星公司拥有必需的基础设施,如44架飞机,每周飞行1900次,以满足消费者的需求。他们还在50多个国家开展业务。然而,消费者服务和营销传播方面的问题导致该公司的消费者流失到维珍蓝航空和老虎航空。捷星公司是澳航旗下的一家公司,得到了澳大利亚政府的支持。该公司已经与许多合作伙伴建立了战略联盟,从而形成了一个体系,使其能够与国泰航空(Cathay Pacific)、维珍航空(Virgin Airlines)和老虎航空(Tiger airways)等竞争。公司需要创造一种创新的、积极进取的策略,为消费者带来变化。为此,该公司需要关注澳大利亚航空行业目前的趋势,Chen & Pawlikowski, 2015)。从SWOT分析可以确定,该公司需要关注可交付服务的变化,以满足消费者不断变化的需求。许多其他航空公司使用该技术来改善他们的特定服务交付。公司在服务方面的滞后表明,技术需要有竞争力。从VRIO的分析,这可以暗示,该公司需要解决的问题,服务和改变营销沟通,以接触到人民。基于此分析,确定公司商业模式的战略变化,下文将对此进行探讨。

学院论文代写:捷星公司的战略选择

他们需要分析买家。买方准备阶段是航空公司必须考虑的另一个重要概念。营销传播必须是关于无形的消费者服务。他们需要向消费者保证自己的安全,也需要公司对忠诚消费者的赞赏。这是一些公司可以利用其在市场上的存在的方式。同时公司需要为员工提供无形的客户服务。他们需要让打折旅行者感到受欢迎。公司需要关注如何增加服务的价值。在这个人口统计中,人们寻找的方法只是为了做一笔好交易。在这种模式下,如果公司提供一些无形的销售,人们对品牌的态度会更加赞赏。买家是压低价格的利益相关者。在这种情况下,竞争的加剧会导致人们获得很多类似的服务。特别是澳元的变化对航空公司产生了负面影响。这家公司面临着金融危机的影响,但却得以生存下来。然而,它们正面临激烈的竞争,这也使它们在季度内面临亏损。过去的弥补因素之一是公司能够提供舒适的座位,并确保没有服务缺口。然而,内部系统已经发生了变化,需要解决这些问题。如果再加上现有的竞争,公司就会失去现有的消费者基础(Chen & Pawlikowski, 2015)。通常,这些乘客都是商务旅行或家庭旅行的专业人士。公司需要根据他们的需要更改可交付的服务。捷星公司需要专注于满足和满足客户的需求。这与公司以价值为基础的营销策略相吻合。在这种模式下,公司的核心营销价值需要与商业战略保持一致。公司必须使他们的战略与以消费者为中心的模式相一致。公司的营销努力需要集中在识别、创造和与消费者的沟通上(Horn, 2014)。公司可以使用SMART(具体的、可衡量的、可实现的、现实的、有时间段的)目标方法来评估战略选择。KPI(关键绩效指标)需要向公司员工明确定义。企业可以利用差距分析和SERVQAL模型来确定服务滞后。他们需要有智能和KPI工具的清晰文档。这将使公司了解到什么是预期。有形的公司需要它想要扩张的期间的损益表。他们需要研究季度业绩,以理解提出的变化的含义。

学院论文代写:捷星公司的战略选择

It is alluded broadly that the company needs to change the service deliverable to increase and leverage the brand presence. For this the company needs to ensure that they are involved in two phase. The first phase is creating a niche consumer base and then expansion. Qantas company created Jetstar to bring back the lost consumers. Jetstar company has the requisite infrastructure such as of 44 aircrafts and 1900 weekly flights to meet the demands of the consumers. They also operate in more than 50 nations. Nevertheless, the issues in consumer service and marketing communication have caused the company to lose its consumers to Virgin Blue and Tiger Airways. The company Jetstar being a company that is owned by Qantas has the support of the Australian government. The company has been able to form strategic alliance with a number of partners and this has created a system where the company is able to compete with Cathay Pacific, Virgin Airlines, Tiger airways to name a few. The company needs to create an innovative aggressive tactic of bringing in change to the consumer. for this the company needs to focus on the current trends in aviation sector of Australia Chen & Pawlikowski, 2015). From the SWOT analysis it can be determined that the company need to focus on the changes in the service deliverable to meet the changing demands of the consumers. Many of the other airlines uses the technology to make improve their specific service deliverable. The lags in services of the company indicates that the technology needs to be competent. From VRIO analysis this it can be alluded that the company needs to address the issues of services and change the marketing communication to reach out to the people. The identification of strategic changes for the company’s business model based on this analysis have been explored in the following.

学院论文代写:捷星公司的战略选择

They need to analyse the buyer. The buyer readiness stage needs to be another important notion that the airlines must consider. The marketing communication must be about the intangible consumer services. They need to assure the consumer of their safety and also the appreciation of the company towards the loyal consumers. These are some of the ways in which the company can leverage its presence in the market. At the same time the company needs to provide the people with intangible customer services. They need to make the discount travellers feel welcome. The company needs to focus on the ways to increase the value in the services. The people in this demography look for ways only to make a good deal. In this paradigm, if the company offers some intangible sales, the attitude towards the brand would be more appreciative by the people. The buyer is the stakeholder who drives the prices down. In this case, the increase in competition can cause the people to have access to a lot of services that are similar. The changing Australian dollar in specific has had a negative impact on the airlines. The company faced the ramification of the financial crisis and the company was able to survive. Nevertheless, they are facing intense competition and this has also made them face losses in the quarters. One of the redeeming factors in the past was that the company was able to provide comfortable seating and ensuring that there were no service gaps. This however has changed in the internal system and they need to addressed. When this is added to the existing competition the company is losing the existing consumer base (Chen & Pawlikowski, 2015). Typically, the fliers can be professionals who travel for business or families. The company needs to change the service deliverable based on their needs. Jetstar Company needs to focus on satisfying and meeting the customer needs. This fits with values-based marketing strategies of the company. In this paradigm, the core marketing values of the company need to be aligned with business strategy. Companies must align their strategy to the consumer centric model. Marketing efforts of the company need to be focused on identifying, creating, communicating with the consumers (Horn, 2014). The company can use the SMART (specific, measurable, attainable, realistic, and have a time period) goal method to evaluate the strategic options. The KPI (key performance indicators) needs to be clearly defined to the employees of the company. Gap analysis and SERVQAL model can be used by the company to determine the service lags. They need to have clear documentation of SMART and KPI tools. These would enable the company to gain knowledge about what is expected. Tangible the company needs income statement for the period that it wants to expand. They need to look into the quarterly results to understand the implication of the changes that has been proposed.

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