Assignment First

英国毕业论文:凯洛格营销策略的竞争优势

为了制定有效的营销策略,凯洛格公司运用市场细分、目标市场和市场定位策略(STP)的营销行为。高效STP分析支持公司发展中有效的营销策略,帮助公司获得竞争优势。凯洛格将市场分成6段消费者的行为因素。人们需要早餐来开始他们的一天,所以公司划分和命名这美味的开始部分。公司下一节“对你有好处”和凯洛格命名这一节“简单的”。一些人们卫生意识和凯洛格负责这部分的人。凯洛格的下一段是基于儿童和命名为“孩子喜欢,妈妈批准”。

英国毕业论文:凯洛格营销策略的竞争优势

凯洛格公司目标客户遍布世界各地。公司生产的产品在超过18个国家和公司的产品销往世界上180多个国家。孩子们的主要目标客户公司。除此之外,该公司有针对性的健康意识的人们的广泛市场,提供健康的早餐开始他们的一天。年轻人和办公室需要方便食品的人的目标公司,它提供了健康和简单的食物。老年人的目标公司为公司生产健康、海狸鼠和暴躁的谷类食品。

英国毕业论文:凯洛格营销策略的竞争优势

In order to develop effective marketing strategies, the company Kellogg applies segmentation, targeting and positioning strategy (STP) in its marketing actions. Efficient STP analysis supports the company in developing effective marketing strategies that help the company in gaining required competitive advantages.

Kellogg segregates its market into 6 segments by the behavioural factors of the consumers. People require breakfast for starting their day, so the company divided them and named this section tasty start. The next section of the company is “good for you” and Kellogg named this section “simply wholesome”. Several people are health conscious and Kellogg takes care of this section of people. The next segment of Kellogg is based on children and named as “kid preferred and mom approved”.

英国毕业论文:凯洛格营销策略的竞争优势

The company Kellogg targets the customers all over the world. The company produces its product in more than eighteen nations and the products from the company are sold in more than 180 nations in the world. The children are the main target customers of the company. Besides this, the company targeted the wide market of health conscious people by providing them healthy breakfast to start their day. The young and office-going people who need convenience food are the target of the company and it provides them healthy and easy foods. The older people are targeted by the company as the company produces healthy, nutrias and testy cereal foods for them.