Assignment First




Core objective of Dragon Travel and Tourism Inc. will be based on providing quality, innovative services to its target customers, in the process catering to various requirements of the customers. This will be achieved through intensive market research based on which various travel and tourism services will be included in the gamut of products offered by the company.

Initially Dragon Travel and Tourism, Inc. will launch its market campaign based on the identified target market segment. Core idea of initial market campaign will be to create brand awareness about the organisation, so that the targeted segment is aware about the organization’s presence in the travel and tourism market of Macau. One of the core ideas behind targeted marketing campaign will be to ensure that Dragon Travel and Tourism is able to establish itself in a market which already is cluttered with numerous other travel and tourism based business organisations. Thus Dragon Travel and Tourism will ensure that all the travel and tourism related requirements of its clients such as ground transportation, air travel tickets, hotel accommodation and various other services are met in most professional possible way.

In order to provide exhaustive information about the organisation, marketing material related to the organisation will be done professionally so that core objective of organisation, its intended image is portrayed to the end customer in a convincing manner. Ultimately Dragon Travel and Tourism, Inc. will be driven through SMART goals i.e. objectives and goals which are specific, measurable, achievable, relevant and time-bound. Thus core objective in summary can be defined as below:

  • Development of customer base who have high satisfaction rate from the services offered by the company
  • Establish it as one of the top five travels and tourism based business organisation based in Macau.
  • To contribute towards achieving sustainable tourism
  • Commitment towards supporting growth and development of  travel and tourism of Macau
  • To achieve market presence, hence enabling the organisation to achieve short-term, long-term growth, success and profitability.