英文论文代写 12-27

英文论文代写

1. Introduction/ Research Background

 

This report presents a documentation of the research which was conducted to analyze the differentiating branding strategies which have been deployed by Tsingtao Brewery that have contributed to its success and has made it a global brand which is well respected and demanded in Chinese as well as overseas markets.

The foundation of Tsingtao Brewery dates back to 1903 when it was founded by German settlers in Qingdao, China. Since its origination, the brewery has registered impressive sales growth and today it is labeled as the best beer brand in China. The beer industry of China is a competitive one that has about 600 breweries operating in the industry, but Tsingtao alone accounts for more than 50% of China’s beer exports. Tsingtao is the top branded consumer product that is exported from China and it is sold in about 50 countries worldwide. Since its introduction in the US market in 1972, Tsingtao has been the best selling Chinese beer in US on a consistent basis. The brewery has registered an impressive growth in volume from 4 breweries in 1996 to about forty eight today (Tsingtao Brewery, 2011).

英文论文代写

1 /研究背景。

这份报告提出了一个文件的研究进行了分析鉴别品牌战略已部署的青岛啤酒促成了它的成功,使得它的全球品牌,是尊重和要求在中国以及海外市场。

基础青岛啤酒可以追溯到1903时,它是由德国的移民在青岛,中国。由于其起源,啤酒厂注册了令人印象深刻的销售增长,今天它被称为最好的啤酒品牌在中国。中国啤酒行业是一个竞争一个拥有约600家啤酒厂在本行业经营,但青岛仅占50%以上的中国啤酒出口。青岛是顶级消费品牌产品,从中国出口,销往全世界约50个国家。因为它在美国市场的1972,青岛是中国最畅销啤酒在美国的基础上的一致。啤酒厂注册了一个令人印象深刻的增长量从4啤酒厂在1996到今天的大约四零八(青岛啤酒,2011)。

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