影响公司决策的因素
根据迈克尔·波特的五种力量分析,有许多因素影响公司的决策过程。在英国零售行业,市场竞争激烈,营销人员。零售商如沃尔玛、乐购、阿斯达等非常巨大的规模,这为其他公司创造了进入壁垒的高度。这将创建一个情况享受长期的利润由于行业竞争水平。资本需求、成本优势、差异化、规模经济等,是进入壁垒的主要来源。
由于激烈的竞争水平,购买者讨价还价的力量。有许多可用的选项买家做出购买决定。另一方面,供应商的议价能力较低,因为这样的零售商使批量购买原材料或货物在他们的店里出售。这使得以低成本供应商供应。这变成了一种零售公司的理由把价格降下来,成为竞争在市场上获得竞争优势。
影响公司决策的因素
According to Michael Porter’s five forces analysis, there are many factors that affect the decision making process of the company in the industry. In retail industry in the UK, market is highly competitive and full of marketers. Retailers such as Walmart, Tesco, ASDA, etc are very huge in their size and this creates the height of barriers to entry for other companies. This creates a situation to enjoy long term profit due to the competition level in the industry. Capital requirements, cost advantages, differentiation, economies of scale etc., are principal sources of entry barriers.
Due to intense competition level, buyers have the bargaining powers. There are plenty of options available to the buyers to make purchasing decision. On the other hand, suppliers have low bargaining power because such retailers make the bulk purchases of raw material or goods to sell at their store. This makes suppliers to supply at low cost. This becomes a reason for retail companies to put their prices down and become competitive in the market to gain competitive advantage as well.
