营销计划与业务策略
这个报告的目的是概述营销计划和业务策略对今年的“黑手党咖啡”。这是一个连锁的一部分英国跨国企业集团家庭命名为“Whitbread PLC”。哈里是英国领先的酒店公司在世界各地的特许经营权。这份报告分析包括营销标准,分析、市场细分、目标位置和客户的增长机会,达到全球客户的大型基地。
市场营销和其他推广策略、销售预算和预测的预算分析基于过去三年也被包括在内。目标和策略,我们将如何执行预算和预测达到客户对未来三年的报告。
这个营销计划和业务策略将重点关注:
改善和增强的内部结构和业务计划,以达到更多的顾客
创建品牌区别于竞争对手,通过引入新的市场规划方法。
预测说,在未来三年内咖啡连锁网点只有在16700年英国将和生成的收入将£27亿。从过去COSTA咖啡的结果得出该公司成功地在7 p的表现很好,公司在未来三年内的目标是增加了十倍,并且更多的全球客户达到40%。看到,更多的咖啡品牌的球员已经安装了咖啡连锁店网点的数量,超级市场,快速的交货服务,送货上门服务,与餐馆和酒店的合作。咖啡公司专注于降低成本,使其成本有效的为他们的品牌和客户达到更多的顾客
营销计划与业务策略
This report aims towards to outline the marketing plan and business strategies for the current year by the “COSA COFFEE”. It is a chain part of UK based multinational conglomerate family named as ‘Whitbread PLC’. Whitbread is the UK’s leading Hospitality Company having its franchises all over the world. This report analysis includes the marketing criteria, analysis, market segmentation, positions and targeting among the customers for its growth opportunities and having reach to the large base of the worldwide customers.
The marketing and other promoting strategies, sales budget and forecasted budget analysis based on the last three years also have been included. The objectives and strategies and how we will execute the forecasted budget and reach to the customers for next three years have been reported.
This marketing plan and business strategies will focus on:
Improvement and enhancement of the internal structure and business plan to reach to the more customers
Creating brand and making differentiation from its competitors by introducing new market planning methodologies.
The forecasting says that in next three years the Coffee chain outlets only in UK will be 16,700 and the generated revenue will be £2.70 billion. From the past result of COSTA COFFEE it is concluded that the company successfully did well in 7P’s and the company’s aim for next three years is to increase the business by 10 times more and customer reach by 40% more globally. It is seen that more of coffee brand players have installed the number of coffee chain outlets, super markets, quick delivery services, home delivery services, collaborations with restaurants and hotels. The coffee companies are focusing on reducing the cost to make it cost effective to the customers for their branding and reach to the more customers.
