This report aims towards to outline the marketing plan and business strategies for the current year by the “COSA COFFEE”. It is a chain part of UK based multinational conglomerate family named as ‘Whitbread PLC’. Whitbread is the UK’s leading Hospitality Company having its franchises all over the world. This report analysis includes the marketing criteria, analysis, market segmentation, positions and targeting among the customers for its growth opportunities and having reach to the large base of the worldwide customers.
The marketing and other promoting strategies, sales budget and forecasted budget analysis based on the last three years also have been included. The objectives and strategies and how we will execute the forecasted budget and reach to the customers for next three years have been reported.
This marketing plan and business strategies will focus on:
Improvement and enhancement of the internal structure and business plan to reach to the more customers
Creating brand and making differentiation from its competitors by introducing new market planning methodologies.
The forecasting says that in next three years the Coffee chain outlets only in UK will be 16,700 and the generated revenue will be £2.70 billion. From the past result of COSTA COFFEE it is concluded that the company successfully did well in 7P’s and the company’s aim for next three years is to increase the business by 10 times more and customer reach by 40% more globally. It is seen that more of coffee brand players have installed the number of coffee chain outlets, super markets, quick delivery services, home delivery services, collaborations with restaurants and hotels. The coffee companies are focusing on reducing the cost to make it cost effective to the customers for their branding and reach to the more customers.