Assignment First

英语论文代写:谷歌通用战略和集约化增长战略

首先是从全球化的角度来看市场渗透。谷歌依赖于在密集战略下的市场渗透。这是该公司进入新市场时做的,而不是在美国做的,因为它已经在美国有领导地位。然而,在中国等其他国家,谷歌正与其他使用网络广告的主要引擎和公司展开直接竞争。

另一个强化战略是市场开发。谷歌进一步利用集约化战略发展市场以实现增长。在较新的市场中,该公司通过努力开发利基市场来维持生存。

英语论文代写:谷歌通用战略和集约化增长战略

谷歌的差异化泛型战略,从Porter的模型中可以明显看出,是对公司基于市场的领导地位的贡献。这种类型的领导对于组织是至关重要的,以确保任务和愿景声明得到满足。从这个角度对公司的主要建议是,公司应该专注于在国际市场上开发产品。该组织已经被批评与产品开发相关的不同努力。公司应该开发各种产品来帮助谷歌在全球化的市场中维持其基于品牌的主导地位。对于战略调整的改进,谷歌需要首先关注于确保当前产品是盈利的。这里可以引用一个免费的谷歌浏览器的例子。公司开发了Chrome、Gmail、Maps等独立浏览器。公司扩大了品牌产品线,让用户继续使用该品牌。谷歌提供了一种快速且准确的搜索方式。

英语论文代写:谷歌通用战略和集约化增长战略

The first is market penetration when viewed from the perspective of globalization. Google depends over penetration in the market under intensive strategies . This is done by the company when entering newer markets and not in US as it already has a leadership position there. In other nations, however, such as in China, Google is in direct competition with other major engines and firms using online ads.
Another intensive strategy is development of the market. Google further utilizes the intensive strategy for developing market in order to grow. Within the newer markets, the company sustains by trying to develop a niche market.

英语论文代写:谷歌通用战略和集约化增长战略

The differentiation generic strategy of Google, as evident from the model of Porter, is responsible for contributing to the company’s market based leadership position . This type of leadership is essential for the organization in order to ensure that mission and vision statements are satisfied. Key recommendation for the company from this perspective will be the fact that the company should focus on developing its products in the international market. The organization has been critiqued on disparate efforts related to development of product. The company should develop various products to help Google sustain its brand based dominance within the globalized market. For strategic alignment improvement, Google needs to initially focus on making sure that current products are profitable. An example can be quoted here of Google Browser which is free of cost. The company has engaged in development of its individual browser such as Chrome, Gmail and Maps etc. The company has expanded its line of brand and keeping the user to use the brand. Google has provided a fast and also an accurate way by which search can be done.