For family cars, it doesn’t matter much depth or breath the product line has because the basic concept behind these vehicles remains the same. The change in luxury grade or engine power may attract some customers from a different market segment but these cars cater to a very specific market segment. The addition of extra features may attract young singles if they are looking for a car that is more spacious than cars they would normally prefer. Furthermore, family cars do not offer much brand recognition and aggressive design. These two factors are usually taken into consideration when young singles purchase vehicles because they want to display their tastes and financial stability. At this stage in life, many young singles are doing well with their career and start looking for a partner, and for this reason, want a product that will represent their personality and tastes.