Assignment First

英语论文代写:马略卡岛的市场细分

Buswell(2011)说,为了有效地应对这些威胁,马略卡岛不仅要加强自己作为文化遗产目的地的形象,还要确保发展有效的沟通。除此之外,马略卡岛还需要确保提高其国际形象,并保持良好的条件,使游客安全。加强马略卡岛的宣传和文化遗产形象,并开发更多的卖点,将确保该公司的成功。

为了确保成功,马略卡岛必须确保使用有效的符号、设计、标识和图像。为了与众不同,马略卡岛不仅要改变自己的品牌,还要开发自己的产品,加强与客户的沟通。基于Mallorca-now.com(2016),这将极大地帮助公司实现其理想的形象。该公司将不得不进行生活方式细分,以了解客户的动机和决定因素,以便在市场上进行战略定位。

马略卡岛作为一家公司首先要做的就是进行市场细分。马略卡岛的市场细分需要将市场划分为市场管理计划的各个部分或子组。接下来将确定潜在客户群体的共同特征或特征。这对马略卡岛来说非常重要,因为这将帮助它加强竞争定位。为了实现有效的定位,所需要的形象和定位策略将是对公司客户的分类。这将通过使用四种主要方法来实现,即通过地理、心理、人口和行为细分变量。

马略卡岛应该考虑各种各样的旅游动机,以便有效地实现其目标。文化激励因素包括游览和体验新的文化,而身体激励因素包括晒黑、健康和锻炼、性和放松。另一方面,应该考虑的情感激励因素包括浪漫、怀旧、逃避现实、幻想、冒险和精神上的满足。马略卡岛应该给予最大限度考虑的地位动机方面包括排他性、获得一笔好交易、炫耀的消费机会和时尚。旅游业的个人发展动力包括增长知识和学习新技能,而个人动力则包括拜访亲朋好友、结交新朋友、满足他人需求和寻求经济,尤其是在收入有限的情况下。

马略卡将确保通过社交媒体发展参与度,确保其通过各种社交媒体平台提高在线影响力。马略卡岛将使用一些社交媒体平台来增强其在线影响力,其中包括facebook、Twitter、LinkedIn、Instagram等。利用在线平台加强参与和交流,无疑将帮助马略卡岛获得更广泛的潜在受众和客户,从而提高盈利能力。这是由于技术创新对当代社会产生了重大影响,大多数客户将通过不同的在线平台获得公司的形象和产品。通过创建用户生成的内容以及开发有趣和令人兴奋的在线媒体交互,马略卡岛的参与度将大大提高。这样做将增加用户的参与度,因为客户通常对用户友好且富有创意的网站感兴趣并感到兴奋。


英语论文代写 :马略卡岛的市场细分

Buswell (2011) says that in order to effectively address such threats, Mallorca will have to ensure that it not only strengthens its image as a cultural heritage destination, but also ensures that it develops effective communication. In addition to that, there will also be need for Mallorca to ensure that it enhances its international profile and preserves good conditions which are safe for travellers. The strengthening of Mallorca’s publicity as well as its cultural heritage image coupled with the development of more selling points will ensure the success of the company.
In order to ensure success, Mallorca will have to ensure that it uses effective symbols, design, logos, and images. In order to differentiate, Mallorca will have to differentiate through not only changing its brand, but also through the development of its products and enhanced communication with its customers. Based on Mallorca-now.com (2016), this will greatly help the company to attain its desired image. The company will have to carry out Lifestyle segmentation in order to understand the motivations and determinants of clients in order to position itself strategically on the market.
The first thing that Mallorca as a company will have to do is to have market segmentation. Market segmentation for Mallorca entails the division of the market into segments or subgroups for the marketing management initiatives. What follows will then be the identification of common characteristics or traits for the potential groups of clients. This is quite important for Mallorca because it will help it to enhance competitive positioning. The image and position strategy that will be required in order to achieve effective positioning will be the classification of the company’s customers. This will be done through the use of four major methods namely through geographic, psychographic, demographic, and Behaviouristic segmentation variables.
There are various tourism motivators that should be given consideration by Mallorca in order to effectively meet its objectives and goals. The cultural motivators include sightseeing and experiencing of new cultures while the physical motivators include suntan, health and exercise, sex, and relaxation. On the other hand, the emotional motivators that ought to be given consideration include romance, nostalgia, escapism, fantasy, adventure, and spiritual fulfilment. Status motivation aspect that ought to be given utmost consideration by Mallorca includes among others exclusivity, getting a good deal, spending opportunities which are ostentatious, and fashionality. Personal development motivators in the tourism industry will include enhancing of knowledge and the learning of new skills while personal motivators include visiting of both friends and relatives, making new friends, need to satisfy other people, and search for economy, especially when the income is limited.
Mallorca will ensure that there is development of engagement through Social Media by ensuring that it enhances its online presence using various social media platforms. Some of the social media platforms that Mallorca will use in order to enhance its online presence includes among others, Face book, Twitter, LinkedIn, Instagram, among others. The development of an enhanced engagement and communication using online platforms will quite definitely help Mallorca to access a wider potential audience and customers and thus increase profitability. This is attributed to the fact that owing to the fact that technological innovations have had a significant impact on the contemporary society, most of the customers will get the company’s image and the products that it offers through the of different online platforms. Engagement for Mallorca will greatly be enhanced through the creation of contents that are user generated and through the development of interesting and exciting online media interactions. Doing so will increase engagement because customers are usually interested and excited with user friendly and creative websites.