Generally speaking family sized cars need to be marketed specifically. The marketing strategy needs to be such that it caters to a specific segment of the population; families. This is the only type of consumer that is looking for what family cars have to offer. That is safety, spaciousness, and durability. A family that is looking for a family car is not going to change models every year. They are looking for a car that will last for some time. Hence, undifferentiated marketing strategies are ineffective. In undifferentiated marketing strategies all consumer are treated the same irrespective of what household stage they belong too. The companies who employ this type of strategy make no efforts to address the needs of a particular group of consumers. This strategy is usually a waste. Why? It’s quite obvious if we stop and think about it. Companies who do not differentiate between different consumers employ mass marketing strategies. They are concerned with reaching a wide target audience in order to increase sales. This is futile. As we have seen a large portion of the population is made up of young singles. Young singles have no interest in buying family sized cars. This has been established. Thus some of the television ads and magazine ads whose recipients are young people is a blatant waste of money and resources. You’re sending the message to the wrong people. Thus a television commercial that appears during a family show would be more effective than a commercial that appears during a show that young people watch. It would be pointless in advertising family cars in magazines whose circulation is amongst young people.