NEXT also offers numerous exclusive brands such as Nicole by Nicole Miller (women’s dressy casual apparel), LeTigre (juniors and young men’s apparel), Olsenboye (juniors), and Fabulosity and Bisou Bisou(contemporary women’s sportswear). Collectively, NEXT’s (Cooper, 2008) private and exclusive brands account for approximately 50% of annual net sales. NEXT has been investing in exclusive brands for its “better” and “best” price zones since 2007. An example is UK Living, which we see appealing to shoppers of the Ralph Lauren brands carried by Dillard’s Inc. and Macy’s. Through its successful partnership with Liz Claiborne Inc.,
Fourth, increasing brand awareness, sponsoring more events which would foster brand recognition, revised marketing strategy and check for all marketing processes will improve and stabilize financial conditions for NEXT. Fifth, the company must revisit its prices, since it is competing with the companies from all over the world. Pricing will become an important consideration in the future and the competition would become price intensive in the future.
NEXT Plc is a luxury selling firm. The clothes are priced very highly and it is not possible for a middle class person to buy a clothing line from NEXT. Quality Management; compared to its counterparts, NEXT Plc. still could not achieve efficiency in managing the quality of its products. Lacks diversity; NEXT Plc. lacks diversity in its lineup of mostly new luxury lines.